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VALENTINE'S DAY 2027 · ONLY FOUR WEDDINGS · RESERVATIONS CLOSE DECEMBER 31

COLLECTIONS

HOW IT WORKS

FAQ

THE CURATED VOW

Laine London x Built To Win

Four Couples.

One Day.

SUNDAY · FEBRUARY 14 · 2027 · ATLANTA

Love, beautifully designed.

An intimate, invitation-driven micro-wedding for up to 40 of the people you love most. The florals, venue, catering, cake and décor are already thought through, so you arrive to a day that is ready for you.

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Gowns by Laine London.  Produced by Built To Win.

THE DATE

February 14th, 2027

The VENUE

House of Belli

THE CELEBRATION

Three Hours

Availability

Four Couples Only

THE EXPERIENCE

Curated, not Compromised.

Valentine's Day is already the day the world sets aside for love. The Curated Vow turns it into something you can hold: an intimate, elevated wedding for four couples who choose to begin their marriage on February 14.

This is not a wedding package. It is one cohesive, intentionally designed experience across every touchpoint of your day, created by a hand-selected collective of Atlanta's wedding artisans, without you having to orchestrate every moving part.

ALREADY THOUGHT THROUGH

The Collective

GOWN

Laine London

TUX

Generation Tux

VENUE

House of Belli

FLORALS

Haus of Iman

CATERING

Boldy Becoming

OFFICIANT

Ceremonies by GieGie

CAKE

Baker

DÉCOR & PRINTS

Décor Partner

PLANNING

Planner

MUSIC

Live Music or Harp and Violin

FAVORS

Lot 23 Chandler Co.

GROOMING

Hammer and Nails

THE CREATIVE VISION

Designed to be felt,

not just photographed

Immersive and theatrical: drapery cascading from ceiling to floor, a room lit almost entirely by candlelight, and live moments that turn the evening into a stage.

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I THE ROOM

Candlelit aisles and drapery that make the room feel like a private chapel.

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II THE FLORALS

Oxblood, plum and trailing amaranth, sculpted around each bride.

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III THE CAKE

Structured, dimensional and crisp, finished with exceptional precision.

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IV THE TABLE

With fewer guests, every place setting becomes a moment of its own.

THE COLLECTIONS

Choose YourWedding

Three collections, one unforgettable day.

CURATED

$10,000

per couple

Designer gown rental by Laine London

Tux rental by Generation Tux

Ceremony & reception at House of Belli

Sculptural florals by Haus of Iman

Catered dinner by Boldly Becoming

Wedding cake

Décor, drapery & printed details

Officiant by Ceremonies by GieGie

Day-of planning

ELEVATED

$15,000

per couple

Everything in Curated, plus: 

Upgraded gown, floral, catering & décor packages

Photographer

Videographer

Live Musicians

SIGNATURE

$20,000

per couple,
the full experience

Everything in Elevated, plus: 

Our most complete gown, floral & menu packages

White-glove plated dinner service Champagne tower & toast

Live wedding painter

Day-of content creator

Signature-scent favors by Lot 23 Chandler Co.

Bridal beauty: hair, makeup, mani/pedi, facial & body scrub

Groom's grooming ritual by Hammer and Nails 

Pay 50% to reserve your date. The balance is due January 15, 2027.

I

Share your interest.

Tell us about the two of you and the collection you have in mind.

From yes, to I Do.

HOW IT WORKS

II

Meet with us.

A private consultation to make sure
The Curated Vow is right for you
.

III

Reserve your celebration.

Secure one of four weddings with a 50% deposit. One payment covers every partner.

IV

Arrive & say I Do.

Your gown fitting, florals and final details come together. On February 14, simply arrive.

GOOD TO KNOW

Questions

How many guests can we invite?

Each wedding welcomes up to 40 guests for a three-hour celebration.

Will our wedding look like everyone else's?

The room, drapery and shared florals stay neutral and consistent. Your bouquet, florals and personal details carry your own color and personality.

Who do we pay?

One payment plan through Built to Win Brand Agency: 50% at booking, the balance 30 days before the wedding. We handle every partner from there.

Where do we find our gown?

At Laine London's Atlanta showroom, where you'll choose from their collection of designer gowns.

RESERVE YOUR DATE

Begin on

Valentine's Day.

Only four couples will say I do.

Share a few details and our team will be in touch to schedule your consultation. Reservations close December 31, 2026.

COLLECTION

Secure checkout via honeybook.

LAINE LONDON x BTW

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